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The domain states the following, "Enter the URL youd like to shorten." I observed that the web site also said " Wait while I compress your URL." They also stated " You can access your URL usage statistics here. Add our bookmarklet to you browsers toolbar to compress any link directly while browsing. Simply drag the following link to your bookmarks toolbar, or right click on it and then choose Add to bookmarks. Note the trailing slash! Callback name of JS callback function. Success true false,. Shorturl shortened url null ." The meta header had 2m3 as the first keyword. This keyword was followed by shortener, URL shortener, and link which isn't as important as 2m3. The other words the site uses is twitter. API is also included and might not be viewed by web engines.